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Drinks International

International Spirits Challenge

Founded in 1995, the International Spirits Challenge has become the most authoritative and influential spirits competition in the world. The ISC is founded on a rigorous and independent blind judging process which serves to encourage the high calibre of spirits, designs and campaigns entered into the competition each year. Receiving thousands of entries from over 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world's leading spirits producers as the international standard for quality and excellence.

Each September, the industry gathers for its annual spirits celebration, as the International Spirits Challenge Annual Awards Dinner and Winners’ Tasting takes place in London. The world's leading drinks producers, design specialists and marketers come together to celebrate the success of the finest spirits, designs, and campaigns in the world.

Drinks producers can enter online here. Link to the website….

Browse our historical articles below or view our digital editions of the International Spirits Challenge results magazine from each year.

Travel Retail Awards

The Drinks International Travel Retail Awards have been celebrating innovation and excellence in the travel retail drinks sector since it was founded in 2007.  It remains the only dedicated drinks awards for this unique retail sector. 

They aim to recognise and highlight the importance of alcoholic drinks within the global travel retail sector with our judging process designed to uncover the best drinks retailing initiatives. Suppliers who have generated successful product launches, packaging designs and marketing campaigns are recognised through a submission process and are judged by an esteemed panel of travel retail experts.

Winners will be announced each September through a virtual presentation via Drinks International’s social media platforms. 

Drinks producers can enter online here. Link to the TRA website….

Browse our historical articles below or view our full results listings here. (link to TRA website)

Bar World 100

Since launching in 2019, the Bar World 100 has become the preferred prestigious list of the bar industry’s most influential figures. The ranking is created by polling a 100-strong panel of bar industry commentators, consultants, brand representatives, event organisers and bar trainers, diverse in nationality, geography, culture, and gender.

There are no strict criteria for voting but figures on the list are those who have innovated and pushed the industry forward, setting the standard globally and inspiring others around them and those who have addressed injustices in the bar industry, using their influence to effect positive change.

The Bar World 100 list is published online through a video presentation through You Tube and Drinks International’s social media platforms every July.

Browse our historical articles below or view our digital editions of the Bar World 100 magazine from each year.

The World’s Most Admired Champagne Brands

Since 2014, The World’s Most Admired Champagne Brands has strived to give the greatest insight of the standing of champagne houses, by those who know the category best.

Led by Champagne Guru Giles Fallowfield, the voting academy is assembled of leading sommeliers, retail buyers, wholesalers, bar managers, Masters of Wine, elite bartenders and wine writers, each asked to name their top five champagne brands. We believe the Academy is the most influential and diverse ever assembled in the world of champagne,

Academy members are asked to consider the quality and consistency of the brand, with particular attention to its main line, the quality of brand and packaging, the brand’s value at its price level, and the overall image of the brand.

To be named in the top 50 is a mark of true respect and acknowledgement from within the Champagne sector.

Browse our historical articles below or view our digital editions of the World’s Most Admired Champagne Brands magazines from previous years.

The World’s Most Admired Whiskies

Launched in 2021, The World’s Most Admired Whiskies is the third addition to our Admired trilogy with the view to capture an annual snapshot of the ever-changing reputations within world whisky.

Investment and interest in whisky has never been greater so we assembled a world class voting panel of geographically and demographically diverse buyers, bar owners, writers, educators, and whisky specialists, to match. We ask each of our experts to name 10 whisk(e)y brands they most admire while considering each brand’s quality and consistency, price-to-quality ratio, and strength of branding and marketing. Given the regional nature of whisk(e)y and widespread geography of our Academy, voters are limited to five brands from a single region. We consider the Academy to be the most influential group of whisk(e)y experts ever assembled, and believe the annual ranking is a reflection of that power.

Browse our historical articles below or view our digital editions of the World’s Most Admired Whiskies magazine from each year.

The World’s Most Admired Wine Brands

Since 2011, The World’s Most Admired Wines has become one of the most eagerly anticipated announcements in the calendar of the global wine trade. Its authority lies in the voting academy, which is a collection of non-brand affiliated wine experts from all around the world. Our Academy includes hundreds of wine buyers, wholesalers, sommeliers, Masters of Wine, bar owners, wine writers and educators and continuously strive to achieve a strong geographical spread and representative demographic. We ask each to name the five wine brands they admire the most taking into consideration the quality and consistency of the wine, the price-to-quality ratio, and the strength of the branding and marketing.  To be named in the top 50 is a mark of true respect and acknowledgement from within the global wine trade.

The World’s Most Admired Wine Brands list is announced each April through an online video presentation, via You Tube and Drinks International’s social media platforms.

Browse our historical articles below or view our digital editions of the World’s Most Admired Wine Brands magazines from each year.

Annual Brands Report

The Annual Brands Report is an annual snapshot of the buying behaviours of the world’s best bars. Uninterested by mainstream brand performances, the report was launched in 2010 to seek to answer which brands are popular in the most elite and influential bars.

Today, the invitation-only 100-strong sample is made up of venues that operate at the elite end of the spectrum and features bars that have appeared in recent additions of The World’s 50 Best Bars, Tales of the Cocktail’s Spirited Awards, regional awards such as North America 50 Best Bars, Asia’s 50 Best Bars, the Mixology Bar Awards, and countrywide awards: the Class Bar Awards, Australian Bartender Awards and Time Out Awards from various markets around the world. 

The report unveils the best selling and best trending drinks brands in the bar world each year.

Browse our historical articles below or view our digital editions of the Brands Report magazines from previous years.

Cocktail Report 2023

Launched in 2023, the Cocktail Report captures an annual picture of which classic cocktails are most popular and most fashionable in the world’s most influential and respected bars. The 100-strong invitation-only panel rotates each year and features bars that have appeared in recent additions of The World’s 50 Best Bars, Tales of the Cocktail’s Spirited Awards, regional awards such as North America 50 Best Bars, Asia’s 50 Best Bars, the Mixology Bar Awards, and countrywide awards: the Class Bar Awards, Australian Bartender Awards and Time Out Awards from various markets around the world. We ask each bar to name their top 10 sellers, to compile the ultimate list of the World’s Best Selling Classic Cocktails.

Browse our historical articles below or view our digital edition of the Cocktail Report here.

The Millionaire’s Club

The Millionaire’s Club launched in 2000, as a global catalogue of every spirit’s brand that sells at least one million nine-litre cases annually. As an impartial view of volume sales, it reveals the often-overlooked giants of regional markets and quantified the power of household names. Given its longevity, The Millionaire’s Club has a unique position to be able to track the macrotrends of spirits brands and categories over years and decades, providing a picture of how the spirits industry responds to changing fashions, inflation, war, pandemic, and national political pressures.

Our research team collects data directly from the world’s biggest brand owners and from public company reports to compile the most comprehensive list of the world’s million-case spirits brands.

Browse our historical articles below or view our digital editions of the Millionaires Club magazines from previous years.

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